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eCommerce SEO · United States & Canada · 10 Months
4.2x Organic Revenue For a Shopify Lifestyle Brand
A category-page rebuild, technical fixes and digital PR pushed organic to the #1 revenue channel.
+318%
Traffic
5,800
Keywords
+264%
Leads
+4.2x
Revenue
Client
DTC Lifestyle Brand
Shopify DTC Brand
Region
United States & Canada
Multi-market campaign
Engagement
10 Months
Ongoing SEO partnership
Challenges
- Thin category pages with duplicate content issues.
- Slow product pages hurting Core Web Vitals.
- Reliance on paid ads with rising CAC.
SEO Strategy
- Full Shopify technical SEO and speed overhaul.
- Category & collection content with buyer-intent keywords.
- Digital PR for backlinks from top lifestyle publications.
Implementation
- Rebuilt 64 collection pages with unique content.
- Migrated to a faster theme, fixed CWV across the catalog.
- Launched outreach campaign earning 38 high-DR backlinks.
Results
Before vs after SEO
Before
Organic revenue / mo$42K
Ranking keywords1,180
Top-10 keywords94
Domain rating28
After
Organic revenue / mo$176K
Ranking keywords5,800
Top-10 keywords612
Domain rating54
"Organic is now our most profitable channel. The roadmap was clear and the execution was relentless."
Head of Growth
DTC Lifestyle Brand
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