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Legal · United States · 11 Months
From Page 5 to Top-3 For 142 Legal Keywords
City + practice-area pages, authority links and EEAT signals delivered a steady case-intake pipeline.
+228%
Traffic
142 top-3
Keywords
+312%
Leads
+5.1x
Revenue
Client
Personal Injury Law Firm
Personal Injury Law Firm
Region
United States
Multi-market campaign
Engagement
11 Months
Ongoing SEO partnership
Challenges
- Highly competitive city-level legal SERPs.
- Weak EEAT signals and outdated practice pages.
- No tracking of qualified case intakes.
SEO Strategy
- Practice + city landing pages with attorney bios and EEAT.
- Topical content on case types, settlements and FAQs.
- Authority link building from legal directories and PR.
Implementation
- Rebuilt 9 practice areas across 6 cities (54 pages).
- Implemented attorney schema and trust signals.
- Set up call tracking tied to intake CRM.
Results
Before vs after SEO
Before
Qualified intakes / mo14
Top-3 keywords6
Ranking keywords320
Organic sessions4.8K
After
Qualified intakes / mo58
Top-3 keywords142
Ranking keywords1,840
Organic sessions15.7K
"Case intakes from organic doubled in 6 months and kept climbing. Reporting is crystal clear."
Managing Partner
Personal Injury Law Firm
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