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Local SEO · United States · 8 Months
412% More Map-Pack Calls For a 14-Location Retailer
We turned underperforming Google Business Profiles into the #1 source of in-store calls across 14 locations.
+286%
Traffic
1,420
Keywords
+412%
Leads
+3.6x
Revenue
Client
Regional Retail Chain
Multi-Location Retail
Region
United States
Multi-market campaign
Engagement
8 Months
Ongoing SEO partnership
Challenges
- Inconsistent NAP citations across 80+ directories.
- Only 3 locations ranked in the local 3-pack for core terms.
- Low review velocity and weak local landing pages.
SEO Strategy
- Full local SEO audit and citation cleanup.
- Per-location landing pages with intent-led content.
- Review acquisition workflow with automated follow-ups.
- GBP optimization with weekly posts and Q&A management.
Implementation
- Standardized NAP across 84 directories.
- Built 14 location pages with localized schema.
- Launched geo-targeted link building campaign.
Results
Before vs after SEO
Before
Map-pack rankings3 of 14
Monthly calls210
Organic sessions9.4K
Average review rating3.9
After
Map-pack rankings13 of 14
Monthly calls1,072
Organic sessions36.2K
Average review rating4.8
"Foot traffic and phone calls are up dramatically at every location. The team treats SEO like a real growth lever."
Marketing Director
Regional Retail Chain
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