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SaaS · Global · 12 Months
From 8 to 540 MQLs / Month For a B2B SaaS Platform
Programmatic SEO, comparison content and product-led pages drove a 67x lift in qualified pipeline.
+940%
Traffic
12,400
Keywords
+6,650%
Leads
+11x ARR pipeline
Revenue
Client
Workflow Automation SaaS
B2B SaaS
Region
Global
Multi-market campaign
Engagement
12 Months
Ongoing SEO partnership
Challenges
- Brand-only traffic, no inbound pipeline from SEO.
- Competing against well-funded category leaders.
- No content engine and weak topical authority.
SEO Strategy
- Topical authority map across 6 pillar topics.
- Programmatic comparison & alternative pages.
- Bottom-of-funnel content tied to product use cases.
Implementation
- Published 220 production-grade articles.
- Built 84 alternative & comparison landing pages.
- Internal linking system mapped to ICP search intent.
Results
Before vs after SEO
Before
Monthly MQLs from SEO8
Ranking keywords640
Top-10 keywords42
Organic sessions14K
After
Monthly MQLs from SEO540
Ranking keywords12,400
Top-10 keywords1,860
Organic sessions146K
"SEO is now our #1 source of qualified pipeline. ROI is unmistakable and the reporting is fully transparent."
VP Marketing
Workflow Automation SaaS
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